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The idea for the invisibobble began to form in Sophie‘s first semester at University. University is a time in a girl‘s life where she wears her hair up constantly. Whether you put it up whilst studying to avoid it getting in the way of your books or on a night out when you want to keep from getting too hot, it is an everyday necessity!
Sophie loved the ponytail look but one thing kept bothering her. She suffered from headaches every morning and always had that kink in her hair that we all know and hate. In 2012, the first trial launch took place in Germany, and the small firm spent a total of 12 months gathering feedback from customers, so that they could continuously improve the product.
Finally, in 2013, it was time to introduce the invisibobble to the international market. Ever since then, international demand for the invisibobble has exploded.
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