Be Curly Advanced Shampoo

part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*

wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave

a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.

Massage into wet hair and scalp. Rinse. For best results, follow with Be Curly™ advanced Conditioner, style with Curl Enhancer, finish with Curl Control