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BOTANICAL REPAIR™ PURPLE TONING SHAMPOO Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.
SUITABLE FOR • All types of blonde, lightened, and silver hair • Fine, medium, and thick hair types • 1A – 4C hair texture • Safe for chemically processed hair
AROMA Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.
Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.
BRIGHTEN: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh STRENGTHEN: Helps restore and repair fragile, blonde hair
To neutralize brassy and yellow tones, use Botanical Repair™ Purple Toning Shampoo each wash day until your desired color is achieved. Then, use weekly or as needed to maintain your desired tone.
REGIMEN • Step 01. Pre-cleanse hair with Botanical Repair™ Bond-Building Pre-Shampoo Treatment • Step 02. Cleanse weekly or as needed with Botanical Repair™ Purple Toning Shampoo • Step 03. Condition with Botanical Repair™ Strengthening Conditioner (or alternate with Intensive Strengthening Masque Light or Rich, weekly or as needed) • Step 04. Protect from heat styling (up to 450º F) with Botanical Repair™ Strengthening Leave-In Treatment • Step 05. Smooth and create hold with Botanical Repair™ Bond-Building Styling Creme
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