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Rich-oil blend moisturises strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!
WHY IT'S WOW
New “Naked Technology” feels like nothing’s on the hair!
Instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
Instantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy
Color Wow stands as a solution-driven lineup of hair care essentials, consistently pushing the boundaries of innovation by identifying and solving hair care issues with straightforward yet inventive products. This commitment to excellence has rightfully earned the brand a 25-year reputation as a leader in the industry. That's why our excitement has reached new heights as we anticipate trying Color Wow's latest innovation: the FLO-ETRY Vital Natural Serum, meticulously crafted to nourish curly hair.
Apply to wet hair after washing and conditioning with Hooked and Coco-Motion. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.
BEST FOR HAIR TYPES
Curly, Coily Hair (Type 3a - 4b curls)
WATER/AQUA, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER, GLYCERIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CARYOCAR BRASILIENSE (PEQUI) FRUIT OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HYDROLYZED RICE PROTEIN, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PPG-26-BUTETH-26, QUATERNIUM-33, CETEARETH-20, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-1 TRIDECETH-6, FRAGRANCE/PARFUM, TOCOPHEROL, BENZYL ALCOHOL, POTASSIUM SORBATE, SODIUM BENZOATE. F#714-1
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