Pure Abundance Volumizing Shampoo

Your hair reaches new heights with this lightweight volumising shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous*.

• 3X shinier hair*
• Reduces breakage by 85%**

SUITABLE FOR
• Formulated for fine hair
• Safe for color-treated hair

AROMA
Featuring Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumising blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.

• 95% naturally derived***
• Silicone free
• Vegan
• Leaping Bunny Approved

*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.

Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.

REGIMEN

• Step 1: Purify with Pure Abundance™ Volumizing Shampoo
• Step 2: Volumize with Pure Abundance™ Volumizing Conditioning Rinse
• Step 3: Protect with Pure Abundance™ Volumizing Style-Prep
• Step 4: Style with Abundant Blowout

Featured Ingredients:
BOTANICAL VOLUMISING BLEND
Plumps strands from root to tip. Made with certified organic amaranth seed extract sourced from a partner who is committed to making the world a better place with its contributions to community-based philanthropy programs.
Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid